Online travel brand hunts agency for 2010 revamp

Online travel brand On The Beach is planning to launch its first integrated campaign for next year and is hunting for an agency to work on the advertising campaign.

The company is planning to overhaul its site – otbeach.com – and brand early in 2010 and wants to prepare an integrated campaign for the summer to promote its offerings. It is looking at using a number of media channels, including television.

The company, founded in 1995, has appointed intermediary Oyster Catchers to help with the pitch, and the appointment will be overseen by marketing director Alistair Daly.

Daly is a former Lastminute.com marketing director and he also worked at Euro RSCG.
The company has already appointed Brilliant Media to handle its media planning and buying.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here