Online travel brand hunts agency for 2010 revamp

Online travel brand On The Beach is planning to launch its first integrated campaign for next year and is hunting for an agency to work on the advertising campaign.

The company is planning to overhaul its site – otbeach.com – and brand early in 2010 and wants to prepare an integrated campaign for the summer to promote its offerings. It is looking at using a number of media channels, including television.

The company, founded in 1995, has appointed intermediary Oyster Catchers to help with the pitch, and the appointment will be overseen by marketing director Alistair Daly.

Daly is a former Lastminute.com marketing director and he also worked at Euro RSCG.
The company has already appointed Brilliant Media to handle its media planning and buying.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here