The company is planning to overhaul its site – otbeach.com – and brand early in 2010 and wants to prepare an integrated campaign for the summer to promote its offerings. It is looking at using a number of media channels, including television.
The company, founded in 1995, has appointed intermediary Oyster Catchers to help with the pitch, and the appointment will be overseen by marketing director Alistair Daly.
Daly is a former Lastminute.com marketing director and he also worked at Euro RSCG.
The company has already appointed Brilliant Media to handle its media planning and buying.