A quarter of those expecting an increase in spend forecast a 40% lift, with the remainder predicting a 20% rise.
The optimistic forecasts come from the latest MCCA Agency Barometer survey, collated from managing directors and chief executives at the 82 agencies in the association’s membership.
Some 75% were feeling “very optimistic” or “quite optimistic” about 2010, with almost half also expecting to see a rise in agency head count. Just 15% are expecting cuts in staff numbers.
The results come on the back of the latest figures from the Office of National Statistics, showing that unemployment figures rose at their slowest rate for 18 months.
Stuart Smith’s column on the Maclaren buggy recall prompted comments about how the brand was undermining its credibility.