The Advertising Standards Authority is assessing eight complaints it has received over a line spoken by Life on Mars actor Philip Glenister in the spot.
Glenister says: “Oh come on, it’s Christmas”, adding “that girl prancing around in her underwear” before switching to model Noemie Lenoir who is seen in her underwear.
Marks & Spencer’s star-studded Christmas campaign was created by RKCR/Y&R and also stars Stephen Fry, Joanna Lumley and Jennifer Saunders, James Nesbitt, Twiggy and Myleene Klass.
The retailer is running six different executions of the creative featuring a range of products from food, to clothing and gifts, including separate ads to promote M&S Online and the M&S gift card.
Earlier today (18 November) Marks & Spencer announced the appointment of Morrisons chief executive Marc Bolland as its new chief.
Bolland will replace Sir Stuart Rose and takeover in the new year.