Britax appoints St Luke’s

Britax Excelsior, Britain’s largest children’s car seat maker, has appointed St. Luke’s Communications to launch an advertising strategy to “reinvigorate” the brand.

Britax car seat
Britax car seat

St Lukes will develop an advertising plan for the car-seat maker early next year. In the past the brand has worked with Bristol based agency Bray Leino.

Previously, the brand has run hard-hitting radio, outdoor and print advertising campaigns focused on child safety and the changes in the laws on car seats using the strapline “over my dead body”.

The company makes pushchairs as well as car seats.

Britax has built a strong reputation on passenger safety for 40 years and it was the first manufacturer to introduce the ISOFIX safety system for car seat installation, which will become a European standard regulation in 2011.

Suzanne Jackson, European Marketing Director at Britax says, “We were really impressed with St. Luke’s ideas for reinvigorating our brand. We are in a highly competitive market, and safety is a strong element of our DNA. We want to communicate to parents why we are safer”.

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