Set to run across broadcast, print, online and outdoor media, the campaign will focus on Oman’s “rich choice of cultural, historical and sporting opportunities.
Designed by Germany’s Shanghai DGM and developed by Wunderman Muscat, the print, online and outdoor elements will invite travellers to Find Oman, Bike Oman Dive Oman and Taste Oman.
The broadcast element meanwhile was created by Spanish production house La Cosa de las Peliculas. It is set to run in key Asian and European markets and will highlight Oman Air’s new aircraft, cabins and menus.
In the past five weeks, Oman Air has introduced new Airbus A330 and Boeing 737 aircraft and brought in new economy, business and first class cabins. It is also preparing for the launch of its new three-class service on the daily, direct route between London Heathrow and Muscat, Oman.
Launching the campaign in London, Oman Air’s chief commercial officer, Barry Brown, said: “In many ways, Oman is Arabia’s best kept secret. We want more people to have the opportunity to visit the country and experience its hospitality and natural wonders.