Online gambling group deploys analytical database

A leading gambling group has introduced a new analytical database to drive intelligence about its business. Bet365 implemented the 10TB WX2 analytical database from Kognitio into its existing data centre without needing to acquire additional proprietary hardware, thereby achieving “speed to value” in just three months.

“We decided we needed a powerful analytical engine to understand our business and we went out to the market to find a resilient database technology that would we could start using quickly,” said Martin Davies, chief technology officer at bet365. “Once we had placed our order, we installed the software on pre-existing hardware in our data centre and, with the help of Kognitio, we went online with our 10TB system within just ten weeks.”

To support the rapid deployment, Kognitio undertook extra development and created additional functionality within WX2 to meet bet365’s requirements. Close working with Kognitio’s management team meant the business was enabled with insights and results to drive its business, rather than having to manage shortcomings in the database.

Roger Llewellyn, CEO and president at Kognitio, says: “As more organisations need to obtain insight from their data, they also require solutions that are robust, resilient and can be rapidly implemented. In an industry as fast moving as online gambling, it is vital for organizations to have a system in place that can keep up-to-speed with the rapid rate of change. Companies just don’t have the resources or the money to spend on installations that take months. WX2 responds to that call.”

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here