Twitter monetisation tools to launch soon

Twitter founder Biz Stone has said official tools and features to help brands and publishers monetise their Twitter presence are close to launch.

Speaking at the NESTA Social media: A force for good? event in London today, Stone said new features would include analytics tools.

“We’re going to launch a layer of features that allows companies to be better at Twitter, using data ad analytics to ensure they can use it in the best way,” he said.

Stone added services would help news publishers generate extra revenues online.

“It’s a difficult time for most news organisations,” he said. “We look forward to opening up the doors to news organisations to see how we can work together.”

Also speaking at the event was broadcaster and digital media enthusiast Stephen Fry, and Reid Hoffman, founder of business network LinkedIn.

Fry spoke out on behalf of the Twitter community, explaining that if Twitter were to introduce intrusive display ads, people would leave to go elsewhere.

“If Twitter became something that irritated users, banner ads popping up or being governed by a commercial big brother, the community would go off and create their own Twitter,” he said.

This story first appeared on newmediaage.co.uk

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