Fuller’s plans to up marketing spend
Fuller’s, owner of the London Pride, HSB and Honey Drew beer brands, says it plans to ramp up marketing activity after reporting a 10% increase in revenues.
The brewer and pub owner says revenues rose to £116.9m in the six months to 26 September, which helped push pre-tax profits up to £15.1m from £12m in the same period last year.
In a statement, the firm says it will continue to “step up” its marketing activity in the second half of its financial year, adding it expects to “spend more on marketing this year than we did last year”.
Fuller’s launched a television and outdoor campaign for its flagship London Pride brand earlier this month and a summer poster campaign for Honey Dew.
Despite a general increase in marketing activity in the first half, the London-based brewer says it spent £200,000 less in the six months to the end of September due to being able to buy “substantially higher profile media space at excellent prices” during the recession.
Michael Turner, chairman of Fuller’s, says although its first half performance “defied the recession” it is “cautious” about the second half because of macro economic factors such as an expected increase in interest rates and VAT reverting back to 17.5% in January.
