Heineken appoints new group commerce director

Heineken N.V has appointed Procter & Gamble marketer Alexis Nasard as group commerce director taking global responsibility for marketing and sales.

Nasard takes up the role on 1 February and joins Heineken’s executive committee, reporting to Jean-François van Boxmeer, Heineken N.V. CEO.

Nasard will have global functional responsibility for the company’s marketing, sales, innovation and wholesale strategies. He will also be responsible for portfolio management and the continued growth and strength of the Heineken brand around the world. Nasard will be based at Heineken’s Amsterdam headquarters.

He has been general manager of the Personal Care business for Central, Eastern-Europe, the Middle-East and Africa at P&G since 2006. He has held a number of senior marketing and management roles based in Switzerland, Russia, Germany and the USA.

Van Boxmeer says:”I am delighted to welcome someone of Alexis’ calibre and considerable track record to this critical role. Alexis possesses an exceptional balance of marketing capabilities, leadership skills and general management experience. This, coupled with his insight-driven, portfolio-based approach, will help drive significant brand and value growth across our portfolio.”

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