Leagas Delaney appointed for Glenfiddich relaunch

William Grant & Sons is understood to have appointed Leagas Delaney to handle the global relaunch of its Glenfiddich whisky brand.

The agency will work on a worldwide campaign to push the relaunch of the single malt whisky.  

The firm has been reportedly looking to reposition Glenfiddich to push the quality and uniqueness of the drink.

It has also been looking to attract younger drinkers with the launch of its first global CRM programme earlier this year.

The Glenfiddich Explorers website was created by Kitcatt Nohr Alexander Shaw and aimed to drive greater interactivity among “smart, modern and experienced” 30-something men.

Kitcatt Nohr Alexander Shaw is unaffected by the appointment.

William Grant & Sons appointed Maurice Doyle as its new group marketing director in May. Doyle joined from Bacardi Global Travel Retail and replaces Stephen Sturgeon.

The whisky has eight variants: 12, 15,18, 21, 30, 40 and 50 year-old single malts as well as a 12-year old “Caoran”.

Glenfiddich is distributed in the UK by First Drinks.

William Grant & Sons and Leagas Delaney could not be contacted at the time of publication.

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here