The current incumbent is Agency Republic and the agency is being invited to pitch.
O2 is working with ISBA on the pitch. The appointed agency will also work on website build across all brand and direct response communications and online creative development.
Shadi Halliwell, head of brand marketing, says: “As our business and customers evolve, it’s time to review our requirements to ensure we are working with the best partners in the industry and to continue our leadership position in the digital sphere. We want to ensure we have the best in class agencies delivering groundbreaking digital activity and strategy.”
She said that online is at the core of the brand’s marketing transformation programme and the appointed agency will have strategic input into proposition development in this area.
O2’s lead advertising agency is VCCP and its direct marketing is handled by Archibald Ingall Stretton.
They company is nearing the end of a consultation process with its brand marketing team and a 10% reduction in head count is expected