O2 reviews digital marketing agency

O2 is to review its digital marketing business and is hunting for an agency to help the telecoms company with its strategic digital planning and social media strategy.

The current incumbent is Agency Republic and the agency is being invited to pitch.

O2 is working with ISBA on the pitch. The appointed agency will also work on website build across all brand and direct response communications and online creative development.

Shadi Halliwell, head of brand marketing, says: “As our business and customers evolve, it’s time to review our requirements to ensure we are working with the best partners in the industry and to continue our leadership position in the digital sphere. We want to ensure we have the best in class agencies delivering groundbreaking digital activity and strategy.”

She said that online is at the core of the brand’s marketing transformation programme and the appointed agency will have strategic input into proposition development in this area.

O2’s lead advertising agency is VCCP and its direct marketing is handled by Archibald Ingall Stretton.

They company is nearing the end of a consultation process with its brand marketing team and a 10% reduction in head count is expected

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here