Simple set to launch TV campaign

Simple skincare is poised to launch two television advertising campaigns in the New Year as part of a £3m marketing investment.

The ads will both created by Rainey Kelly Campbell Roalfe/Y&R and will advertise Simple cleansing wipes and Vital Vitamin moisturising range. They will follow the theme of the brand’s TV campaign from earlier this year which promoted its newly launched “Goodness” proposition.

In October, the brand was put up for sale at £250m by its private equity owner Duke Street Capital following a number of unsolicited offers.

The brand is also launching several new products in 2010. Simple is extending its reach into the lip care category with the launch of two lip care product lines, and adding to its Radiance range with eye make-up remover wipes. It is also adding to its Derma range of intensive moisturisers with a larger size variant.

All new products will be available in January.

The skincare brand has also launched the Simple Advisory Board to encourage consumers to think holistically about skin health. The board is made up of four experts specialising in diet and nutrition, fitness, mental well being and skincare.

Simple group marketing director Alex Pike says: “As the UK’s No. 1 Facial Skincare brand we want to lead the way in promoting healthy lifestyles to encourage good skin health. We want to communicate that optimum skin health is achieved by a balance between these lifestyle factors, not just the skincare products you use.”

Similarly, Simple launched a teenage advisory board made up of teens under 17.

The 50-year old skincare brand relaunched in 2008 with the “We believe in goodness” proposition which aimed to modernise the brand by focussing on natural ingredients, as well as the brand’s core heritage values that products contain no perfume, no colour and no harsh chemicals.

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