Perfume chain unveils Christmas campaign

The Perfume Shop is stepping up its Christmas campaign with a series of television adverts to be aired next week.

The four ads, two 20- and two 10-second slots, will first be aired on Channel 4 on 30 Novmber and will be showcased during primetime shows throughout December.

The creative features gift boxes spelling out promotional messages or scattering to reveal featured products.

Integrated agency WFCA devised the ads which are part of a £1.5m campaign based on the concept “our gift to you”.

The campaign includes insertions in OK, Heat, More, and Closer magazines and four 20-second radio ads and is supported by a brochure designed and created by WFCA.

A 60 per cent off price promotion is running alongside the campaign throughout November and December with the tag line “designer perfumes at desirable prices.”

Matt Walburn, head of marketing at The Perfume Shop, says: “After a successful launch on national television last year we’re keen for this medium to play a major role in helping us deliver our future growth plans.”

The Perfume Shop is the UK’s largest specialist fragrance retailer with 177 outlets.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here