Perfume chain unveils Christmas campaign

The Perfume Shop is stepping up its Christmas campaign with a series of television adverts to be aired next week.

The four ads, two 20- and two 10-second slots, will first be aired on Channel 4 on 30 Novmber and will be showcased during primetime shows throughout December.

The creative features gift boxes spelling out promotional messages or scattering to reveal featured products.

Integrated agency WFCA devised the ads which are part of a £1.5m campaign based on the concept “our gift to you”.

The campaign includes insertions in OK, Heat, More, and Closer magazines and four 20-second radio ads and is supported by a brochure designed and created by WFCA.

A 60 per cent off price promotion is running alongside the campaign throughout November and December with the tag line “designer perfumes at desirable prices.”

Matt Walburn, head of marketing at The Perfume Shop, says: “After a successful launch on national television last year we’re keen for this medium to play a major role in helping us deliver our future growth plans.”

The Perfume Shop is the UK’s largest specialist fragrance retailer with 177 outlets.

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