British Gas asks customers to steer service

British Gas is inviting customers into its businesses to assess how it can improve its service.

The energy supplier has today (24 November) launched a press campaign encouraging consumers to “tell us what you think”.

The ads invite customers to: “come into our business, meet our people, ask anything they like, and report back publicly on what they’ve found”.

The campaign, in the form of a letter signed by British Gas managing director, Phil Bentley, claims the energy company is “listening to you” by cutting prices and ending estimated bills.

It adds: “We’re making changes, but we know we need to do more”.

Customers can join the panel online or via the “British Gas living room”, which it says will appear on Britain’s high streets” this winter.

The company will be demonstrating its recently launched EnergySmart proposition, a monthly billing system that lets customers provide their own energy readings online or by text each month rather than relying on British Gas estimates to calculate their energy bills.

The company is also to launch an animated Christmas campaign reiterating that its engineers are available 365 days a year, including Christmas Day.

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