Connery forms bond with Crédit Agricole

Former James Bond actor Sean Connery is the face of a new advertising campaign launched by Credit Agricole SA.

The bank is bidding to develop its brand beyond France and, specifically, among the opinion leaders of world economics and finance.

Created by advertising agency ASAP (Aubert Storch Associés Partenaires), the campaign will include television, online and press marketing, targeting pan-European outlets like the FT and CNN in two waves – one starting this week for a month and the next from 18 January next year for a further two months.

Connery will appear in a general corporate film and four individual business films, which will feature two slogans. “Back to common sense” will reflect the bank’s desire to “learn from the banking crisis, while “It’s time for green banking” attests to the group’s commitment to responsible growth.

It’s not the first time that Connery has shown his ‘green’ colours; in the past he has collaborated with Louis Vuitton on part of its corporate environmental advertising campaign. 

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here