Simple skincare invests in TV ads and new products

Simple extends into new categories and launches two TV campaigns.

Simple skincare is launching two television campaigns in the new year as part of a £3m marketing investment.

The ads were both created by RKCR/Y&R and will advertise Simple cleansing wipes and Vital Vitamin moisturising range. They will follow the theme of the brand’s TV campaign from earlier this year, which promoted its newly launched “Goodness” proposition.

In October, the brand was put up for sale at £250m by its private equity owner Duke Street Capital.

The brand is also launching several new products in 2010. Simple is extending its reach into the lip care category, and adding to its Radiance range with eye make-up remover wipes. It is also adding to its Derma range of intensive moisturisers with a larger size variant. All the new products will be available from January.

The skincare brand has also launched the Simple Advisory Board to encourage consumers to think holistically about skin health, with experts specialising in diet and nutrition, fitness, mental wellbeing and skincare.

Simple group marketing director Alex Pike says: “As the UK’s number one Facial Skincare brand, we want to lead the way in promoting healthy lifestyles to encourage skin health. Optimum skin health is achieved by a balance between these lifestyle factors.”

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here