Simple skincare invests in TV ads and new products

Simple extends into new categories and launches two TV campaigns.

Simple skincare is launching two television campaigns in the new year as part of a £3m marketing investment.

The ads were both created by RKCR/Y&R and will advertise Simple cleansing wipes and Vital Vitamin moisturising range. They will follow the theme of the brand’s TV campaign from earlier this year, which promoted its newly launched “Goodness” proposition.

In October, the brand was put up for sale at £250m by its private equity owner Duke Street Capital.

The brand is also launching several new products in 2010. Simple is extending its reach into the lip care category, and adding to its Radiance range with eye make-up remover wipes. It is also adding to its Derma range of intensive moisturisers with a larger size variant. All the new products will be available from January.

The skincare brand has also launched the Simple Advisory Board to encourage consumers to think holistically about skin health, with experts specialising in diet and nutrition, fitness, mental wellbeing and skincare.

Simple group marketing director Alex Pike says: “As the UK’s number one Facial Skincare brand, we want to lead the way in promoting healthy lifestyles to encourage skin health. Optimum skin health is achieved by a balance between these lifestyle factors.”

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