The 60-second ad is a reworked version of a US ad, altered for the British audience to encourage coffee lovers to donate money to the (RED) global AIDS fund by paying with their registered (STARBUCKS) RED Card at Starbucks coffee shops.
Each time a customer uses their (STARBUCKS) RED card the coffee chain will donate 5p to the (RED) global fund that finances AIDS programmes in Africa.
The brand partnership was launched in the UK earlier this month and extends the coffee chain’s global partnership with (RED), which launched the US and Canada last year. As part of the partnership, Starbucks launched a (RED) tumbler and will donate £3 for each one sold.
The campaign will launch on 27 November and will run across 91 digital screens managed by cinema advertising group Pearl & Dean.
The ads will also run on the foyer TV network operated by Vue cinemas at 50 of its sites.
Brian Waring, marketing director, Starbucks UK and Ireland, says: “Our partnership with (RED) offers us another opportunity to use our size for good and enables us to bring our customers new, simple ways to do good everyday. To illustrate our commitment we have chosen to use this partnership as the theme for this step into cinema advertising in the UK”.