William Hill picks Yahoo! boss to head brand strategy

William Hill has poached Yahoo! senior marketer Kristof Fahy to take the new role of brand and marketing director.

Fahy was promoted to vice president of Yahoo!’s international marketing six months ago. He will now be responsible for the William Hill brand across all channels in which the business operates, and takes up his role in January 2010.

Fahy was previously brand marketing director for Europe, the Middle East and Africa at BlackBerry and spent five years with Orange, latterly as head of brand, planning and advertising for Orange UK.

He reports to chief executive Ralph Topping, who says: “Fahy’s specialist marketing and branding expertise, together with his online and communications experience, will be invaluable as we look to capitalise on William Hill’s 75-year heritage, both online and offline.”

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