Britvic sees sales and profits up

Britvic Soft Drinks, the owner of Tango and Robinsons, has reported revenue increased 5.6% for the year to 27 September in its preliminary results statement.

Britvic Drench advert
Britvic Drench advert

The soft drinks manufacturer also reported pre-tax profit jumped 23.4% to £86.5m during the period, boosted by core products and its brand extension programme which included the addition of the PepsiCo Lipton Ice Tea brand.

The company says each of its core brands, Pepsi, 7Up, Robinsons, J2O,Tango and Fruit Shoot increased value and volume share.

The group’s spend on advertising and promotion fell to 5.6% of branded revenue from 6.3% last year driven by lower media rates and the increased use of less expensive advertising media such as digital and viral marketing.

Britvic chief executive Paul Moody says the soft drinks market in the UK is showing “some signs of improvement” but the company “retains a cautious view of consumer spending”.

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