Britvic sees sales and profits up

Britvic Soft Drinks, the owner of Tango and Robinsons, has reported revenue increased 5.6% for the year to 27 September in its preliminary results statement.

Britvic Drench advert
Britvic Drench advert

The soft drinks manufacturer also reported pre-tax profit jumped 23.4% to £86.5m during the period, boosted by core products and its brand extension programme which included the addition of the PepsiCo Lipton Ice Tea brand.

The company says each of its core brands, Pepsi, 7Up, Robinsons, J2O,Tango and Fruit Shoot increased value and volume share.

The group’s spend on advertising and promotion fell to 5.6% of branded revenue from 6.3% last year driven by lower media rates and the increased use of less expensive advertising media such as digital and viral marketing.

Britvic chief executive Paul Moody says the soft drinks market in the UK is showing “some signs of improvement” but the company “retains a cautious view of consumer spending”.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here