The role takes up some of the responsibilities of marketing director Marc Sands, who is being made redundant, but the new job is not a board position. It reports to Adam Freeman who is now director, consumer media.
The position “will be responsible for GNM’s largest revenue stream as well as setting the direction for all marketing activity across both newspaper and digital platforms.”
A Guardian spokesperson says that marketing “from an operational and strategic point of view is really important” and no review of the publisher’s advertising agency requirements, handled by Wieden & Kennedy, is planned.
GNM has also appointed Richard Thompson to head its “reader’s club” project. He has been with GNM for eight years and has held roles including sales development manager.
Several publishers are investigating the potential of such membership clubs that could offer loyal readers exclusive content or access to special events. Times Newspapers has already started its Times+ initiative