Marketing Week and 2CV inaugural Health, Wealth and Happiness Index

Doug Edmonds, managing director of 2CV assess the figures in Wellbeing Index

Doug Edmonds
Doug Edmonds

In our opening week, the 2CV Wellbeing Index registered at 43, meaning that 43% of adults are currently satisfied with their sense of wellbeing, predominantly driven by general happiness levels.

When looking at results for the individual aspects, it is unsurprising that consumers have financial concerns weighing heavily on their mind with only 26% appearing to be satisfied about their financial situation. Meanwhile, just under half of consumers reported that they are satisfied with their health (48%) and happiness (49%) levels. Hopefully this may improve in the run up to Christmas, but only time will tell.

Differences in male and female opinion are pretty even in this first Index, with women (52%) appearing to be happier than men (48%), but there is very little difference in health and wealth responses between the sexes. That will be an interesting measure to gauge as the weeks go by.

When split by age bands, it is clear to see that life-stage plays a big part in how consumers feel about their wellbeing. We can see significant differences in satisfaction across young people (16-34), the middle-aged band (35-54) and the grey market (55-74). Here are the results by each age category:

Young People
Only 20% of young people are feeling satisfied with financial aspects of their life (wealth) this week, but they are optimistic in their outlook for the other aspects of their well-being with nearly two-thirds (63%) feeling satisfied with their state of health and over half of consumers (53%) between 16-34 year olds reporting that they are satisfied with their happiness levels.

Middle-aged band
The middle-aged bands of 35-54 year olds are shouldering the burdens of the current climate. They may have improved their financial situation since they were younger, but with more financial commitments hanging over them than those in the other two bands, it’s not surprising that only a quarter (25%) of consumers in this age bracket questioned are feeling financially satisfied. Their lifestyles come at a price to their health and happiness also, with only 37% reporting to be satisfied with their health and 40% saying that they were happy.

Grey Market
Meanwhile, the levels of well-being of the grey market (55-74 year olds) show they are the most contented group, with 53% satisfied with their happiness levels and a third (33%) feeling the same satisfaction with their financial situation. As expected, a far lower level are satisfied with their health, coming in at 39 %.

Latest from Marketing Week

Marketoonist on PowerPoint pitches

The Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at or on Twitter @tomfishburne See more of the Marketoonist here Tom Fishburne will be speaking at the Festival of Marketing, which is taking place on 4 and 5 October at Tobacco Dock. To find out more information, including how to book tickets, visit […]


Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now


Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email

If you are looking for our Jobs site, please click here