Sony Ericsson has launched the next phase of its “Spark Something” space hopper campaign using Twitter to control a real time event.
The interactive campaign allows users to inflate space hoppers via social media site, Twitter, and watch the event unfold via a live video feed.
Sony Ericsson claims the activity is the first time Twitter has been used to create real life events.
The brand is also asking users to suggest what they would do with the space hoppers with the best idea being created and filmed as part of the campaign.
The “Spark Something” campaign supports the launch of Sony Ericsson’s Satio and Aino handsets and promotes their video and camera functions.
As part of the campaign the brand previously partnered with Yahoo to stage a digital flashmob where thousands of user created space hoppers invaded Yahoo websites.
Andrea Heinrich, Sony Ericsson global marketing communications manager, says: “The space hopper campaign has been created to support to launch of Aino and Satio, using online media like Twitter to illustrate how ideas and concepts spread from one person to another.”
“The next stage of the campaign takes the concept one stage further allowing users to take the concept offline and create real life space hoppers which will be used in real life events.”