TNT Post adds scent option to direct mail

TNT Post has launched a new package that enables its clients to add a scent to their direct mail.

The aroma is touch activated and the company believes the service will give users a greater return on investment and brand awareness.

The postal operator claims the service will increase campaign recall as the scent creates an immediate emotional engagement with the target audience.

A range of fragrances will be on offer and clients will have the opportunity to create their own signature aroma.

TNT Post UK chief executive Nick Wells says: “AdScents gives our clients the opportunity to get better cut-through while putting a smile on the face of their customers.”

The new service will be available in conjunction with Premier, PremierSort/Flex and Allsort services with a minimum order of 5,000 units.

Dutch-owned TNT Post has operated in the UK market since 2004 and is the second largest UK postal company behind the Royal Mail. TNT Post has suffered during recent postal strikes as it uses Royal Mail to carry out delivery over the final mile.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here