Tesco to sell iPhone

Tesco has announced that it will sell the iPhone under its mobile phone network, Tesco Mobile.


The supermarket says the 3G and 3GS handsets will be available in Tesco stores and on Tesco Direct “shortly”.

Details of the deal are yet to be confirmed and Tesco has not revealed its tariffs or the price of the handset but the move is likely to spark a price war with other mobile networks.

The Apple handset will be available on Tesco Mobile pay as you go and monthly contracts.

Orange and Vodafone have just gained the rights to sell the iPhone after O2’s two-year exclusive deal came to an end this month.

Vodafone will not sell the Apple handset until the New Year but Orange customers were able to by it from 10 November.

Tesco Mobile is a joint venture with O2. Tesco announced earlier this year that it planned to double its number of in-store phone shops to around 100 by next March.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here