The festive campaign also includes outdoor, online and press activity to promote the theatre gift vouchers as the “larger than life Christmas gift”.
The TV ads break on 4 December, while radio ads will run on Classic FM. Press ads featuring giant performers and dancers will run in women’s and arts titles as well as newspapers including The Independent, Daily Telegraph and Daily mail.
Outdoor ads will run in commuter hubs and London Underground stations.
In addition, Theatre Tokens has also redesigned its website to make buying the vouchers and identifying a local theatre that accept them easier.
In October, Theatre Tokens appointed Clinic as its creative agency to develop its brand positioning and handle its marketing activity.
Theatre Tokens is run by the Society of London Theatre, a trade association that represents the producers, theatre owners and managers of the major commercial and grant-aided theatres in central London.