Suda will be responsible for overseeing all the retail functions of the business including user experience design, content, site optimisation and call centre integration.
He will report directly to Scott Booker, vice president of global retail, product planning and merchandising for Hotels.com, and he replaces Mark Brophy.
Booker says: “Troy brings with him a wealth of experience in the field of retail, strategy and product development and we look forward to integrating him into our team to drive forward the development of the Hotels.com retail functions across the globe.”
At Lonely Planet Suda held the position of global head of emerging online business based in London and responsible for developing the company’s European online strategy.
He also worked in Lonely Planet’s global headquarters in Melbourne on the re-launch of lonelyplanet.com as well as helping move Lonely Planet’s online accommodation booking business to an affiliate model, partnering with Expedia Affiliate Network and Hostelworld.com.
Suda has held various marketing, strategy and product development roles during a decade long tenure at Australian retailer Coles Myer Ltd.
Hotels.com has recently launched an outdoor and press campaign in the UK supporting an Autumn sale.