Creston hit by ad revenue decline

Creston, owner of Delaney Lund Knox Warren (DLKW) and Tullo Marshall Warren, has posted a 6% decline in revenues for the first half of its financial year hit by a slump in advertising income.

The marketing services group says like for like revenues dipped to £38.7m in the six months to 30 September, down from £41.3m a year earlier.

Revenue performance varied across the group’s three divisions. Income from communications, which includes revenue from DLKW and TMW, declined 8% to £26.6m reflecting the general decline in the UK advertising sector, while insight income slipped just 1%. Revenue from the group’s health division increased 6%.

Despite the decline, the group says in a statement that it “performed robustly” in the first half “in a difficult economic climate”.

It adds new business wins across the group, which included Amazon, BBC, Bausch & Lomb and E-on, amounted to £7m in the preiod.

Creston says digital revenue now accounts for 31% of total group revenue, up from 25% in the same period last year.

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