Sainsbury’s and EDF open energy centres

Sainsbury’s has teamed up with EDF Energy to open energy centres in three stores as part of a trial to sell energy saving products.

The Home Energy Centres
The Home Energy Centre

The Home Energy Centres will sell solar panels, heat pumps, and other environmentally friendly technologies.

EDF Energy advisors will offer customers advice on reducing energy use and a free energy saving plan tailored to their own home. Customers will also be able to sign up to new gas or electricity tariffs, apply for grant funding for the renewable energy products in the store or join Sainsbury’s Energy Saving Challenge.

Sainsbury’s claims it is the first time these products have been available in UK supermarkets.

Energy saving products will be available nationwide with home delivery and installation services. Sainsbury’s says the energy centres will act as showrooms.

Adam Zeiderman, Sainsbury’s commercial manager, says: “There are lots of people who want to invest in renewable energy products but they don’t know how or where to start. By setting up our Home Energy Centres to complement the national order line, we believe we’re bringing green technology a step closer to everyone.”

EDF Energy says the initiative is designed to make information on energy efficiency easily accessible.

Sainsbury’s Home Energy Centres project is supported by the Energy Savings Trust.

The move comes as rival utilities companies British Gas and e.on launch initiatives to get face-to-face with customers.

British Gas announced it was returning to the high street with the British Gas Living Room and e.on announced it was taking to the road with its Winter Advice Bureau.

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here