Marks & Spencer’s decision to appoint Morrisons’ chief executive Marc Bolland will surely raise questions as to whether he is the right man for the job – but analysts are confident he is capable of taking the helm and the appointment is a win-win situation for both M&S and Morrisons.
It’s time to talk about Christmas shopping, people. Apologies for broaching the subject before December has even begun, but it appears there is already much debate about how the economy is going to affect the way we celebrate this year. Various research agencies are trying to use their skills to anticipate 2009’s shopping trends.
Vincent Nolan, founder of 2CV and chairman of Cello Research explains why researchers need to collaborate to provide effective insights for the marketing community.
Barclays is not looking to replace global retail and commercial banking and Barclaycard chief marketing officer Libby Chambers.
Nick Barnett, UK MD of Phorm, has stepped down from his role.
MediaVest has won the consolidated paid search account for The National and Alamo hire car account.
Natalie Weller-Cliff, group account director for social marketing at 23red, discusses the role of social marketing in changing behaviour.
James Harding, editor of The Times, has confirmed Times Online will start charging for content in the spring and revealed key details of the pay wall.
Marks & Spencer’s Christmas advertising campaign has been accused of sexism.
Marks & Spencer has appointed Morrisons’ Marc Bolland, as its chief executive to replace Sir Stuart Rose.
US confectionary firm Hershey and Italian firm Ferrero are understood to be discussing a possible joint bid for Cadbury.
The Coca-Cola Company is to introduce a new visual identity for key brands in its juice portfolio to be introduced across products worldwide.
T-Mobile is facing consumer backlash after it was revealed that an employee had been selling customer data to third party companies.
The Jentle Childbirth Foundation, the charity that promotes natural birth, has launched a “controversial” outdoor advertising campaign featuring naked pregnant women.
Sainsbury’s has launched a trial to allow customers to claim the second item in buy-one-get-one-free deals at a later date, mirroring Tesco’s previously announced “Bogof Later” deal.