Chelsea offers naming rights to Stamford Bridge
Marketing WeekPremier League side Chelsea is considering selling the naming rights to its Stamford Bridge stadium in a bid to compete financially with Europe’s top sides.
Month: November 2009
RBS reports loss but shows signs of improvement
Russell ParsonsThe Royal Bank of Scotland swung to a loss in the third quarter as it continued to be hit by bad debts but reported an increase in underlying profit.
Postal strikes called off
Russell ParsonsThere will be no further postal strikes until at least after Christmas after Royal Mail bosses and Union chiefs agreed to a ceasefire.
Cathedral City signs up British star
Marketing WeekDairy Crest has signed up Pete Postlethwaite to promote its Cathedral City brand until Christmas.
Vodafone names Danielle Crook as brand director
Marketing WeekVodafone has lured Danielle Crook, formerly European Brand Director at Gap, back to its fold as brand director.
Barclaycard looks to boost marketing team
Marketing WeekBarclaycard is looking to strengthen its marketing department by hiring up to 50 additional marketers to work on new customer loyalty and payment initiatives.
Will Dashboard restore faith in online?
Marketing WeekTransparency, choice and control have all been promised by Google upon its launch of Google Dashboard – the new way to know exactly what data Google stores about you in its user accounts. But will this really ease the inherent consumer fears that have dogged the digital industry for so many years?
Regatta promotes the outdoors with integrated campaign
Marketing WeekRegatta, the outdoor clothing brand, is launching an integrated campaign to encourage families to enjoy the great outdoors.
After Eight ads back after eight-year absence
Marketing WeekAfter Eight mints are being advertised on TV for the first time in eight years.
The mind-googling differences between on and offline behaviour
Marketing WeekMeera Chandra, managing director of WPP-owned Syzygy, discusses why online behaviour is encouraging a different type of brand advocacy than the offline world offers.
DSCF appoints 23red for alcohol brief
Marketing WeekThe Department for Children, Schools and Families (DCSF) has appointed 23red to work on an anti-binge drinking initiative that aims to change young people’s attitude towards drunkenness.
Waitrose launches Essential beauty
Marketing WeekWaitrose is extending its Essential range with the launch of basic beauty products including shampoo and soap.
Google launches Dashboard for users to control data
Marketing WeekGoogle has launched its Dashboard system that will give users access to their account data and lets them control the ads they will see under the proposed interest-based advertising.
Olympic body to launch travel campaign
Marketing WeekOlympic chiefs are to launch a campaign asking people to think carefully about their travel plans during the 2012 London Olympic Games to help reduce congestion at busy Olympic venues.
Vertu appoints Black Sun to increase brand loyalty
Marketing WeekBritish-based luxury mobile phone brand, Vertu, has appointed marketing and comms agency Black Sun to grow the value of its existing customer base.