Marketers give backing to rules on online alcohol ads
Marketing WeekMarketers have given their backing to rules governing the advertising of alcohol online.
Month: November 2009
Games publisher sponsors Sky1’s flagship sci-fi show
Marketing WeekTHQ signs multimillion pound deal with BSkyB for Stargate spin-off rights
Watchdog tightens TV phone-in vote rules
Marketing WeekOfcom has overhauled its broadcasting code to provide stronger audience protection when the public use premium rate telephone services (PRS) to call adult, psychic and quiz shows. The measures have been introduced following a series of scandals involving phone-in voting and competitions that came to light in 2007 and led to Ofcom imposing heavy fines […]
Commercial radio loses listeners to BBC stations
Marketing WeekCommercial radio’s share of the market dipped to 42.4% in the three months to 30 September, down from 42.7% in the second quarter and 43.1% in the same period last year, according to the latest Rajar figures.
Clean sweep at COI
Marketing WeekI was relieved to hear Mark Lund mention the huge pressure the COI will be under to use (our) money more effectively, as well as the need to be the right size, with the right practices to operate efficiently (MW 22 October).
‘Tis the season to be integrated
Marketing WeekThe threat of ongoing postal strikes could not have come at a worse time as marketers begin their seasonal postal campaigns. Delayed post means unhappy customers, means campaigns deliver half the ROI they normally would. Businesses not only lose money, but they seriously damage their reputation with customers. To keep customers happy and businesses in […]
Harrison lives in his own virtual world
Marketing WeekAndrew Harrison is talking (foot)balls (MW 22 October). First, he asserts that internet start-ups are valued on the basis of registered users, not paying customers. In fact, they’re valued on the same basis as all other companies – profit and expectation of future profit. It’s the same logic that allows an unprofitable radio station still […]
Banking’s shake-up creates opportunity
Marketing WeekThe banking world is reeling (again). European Union bods have demanded the break-up of RBS and Lloyds, with both forced to sell off prized brands to alleviate competition concerns. The Government is adding another £40bn worth of taxpayers’ capital to the balance sheets of our “nationalised” banks. HSBC is losing 1,700 UK jobs.
Marketers will shape new face of high street banking
Marketing WeekThe arrival of significant new entrants to the UK retail banking market will serve up a bean feast for the marketing community
How to be a big hitter when using Twitter
Marketing WeekTwitter is a fantastic tool offering companies instant access to consumers, but what is it that sorts the twits from the tweets?
The consumer’s view
Marketing WeekOur ‘man on the inside’ provides a view from the top of the marketing tree
HMV plugs the retail gap
Marketing WeekWhile others in its sector were forced off the high street, music retailer HMV has found a way to turn around its marketing model based on the premise of ‘getting closer’ to performers.
Consumer at the centre of Philips philosophy
Marketing WeekSuch fundamental changes have been taking place in the marketing function of global electronics business Philips that its Sense and Simplicity brand strategy is now more than a tagline, says its chief marketer.
MySpace, Pearl & Dean and VBS net debut joint deal
Marketing WeekMySpace, cinema sales house Pearl & Dean and TV sales house Viacom Brand Solutions (VBS) have signed their first cross-platform deals as the “Screen” alliance of media channels.
Orange promotes 3G with £4m campaign
Marketing WeekOrange is launching a £4 m outdoor and press advertising campaign to raise awareness of its 3G network.