Q special edition celebrates end of the decade
Marketing WeekQ Magazine, the Bauer Media monthly music title, is publishing a special December issue to celebrate the end of the decade.
Month: November 2009
Guardian remains the UK’s most popular newspaper site
Marketing WeekGuardian.co.uk remains the UK’s most popular newspaper website, with 31.7m unique users during October, according to the latest ABCE rankings.
Will Lewis to head up new Telegraph digital arm
Marketing WeekTelegraph Media Group (TMG) is launching a multimillion-pound digital business to drive its digital expansion.
Daily Mail optimistic despite ad revenue falls
Marketing WeekUK publisher Daily Mail & General Trusts results show adjusted profit before tax and exceptional items fell 23% to £201m for the year ending 4 October.
V&A teams up with CBS Outdoor
Marketing WeekThe Victoria & Albert (V&A) Museum is launching an outdoor campaign to promote its upcoming digital artwork exhibition, Decode: Digital Design Sensations.
Mine the data to rise to the top
Marketing WeekIf you want to make it to the top, you have to know everything about your customers. So says Forrester. Hardly groundbreaking news, I’m sure you’ll agree. Yet so many marketers are still failing to realise the power that customer intelligence can offer.
Creating a marketing engine for the challenges of the your digital ecosystem
Marketing WeekTony Effik, chief strategy officer at Publicis Modem, offers his opinion on the growth of the digital ecosystem and how marketers should look to manage it.
Tesco to sell iPhone
Marketing WeekTesco has announced that it will sell the iPhone under its mobile phone network, Tesco Mobile.
NRS data gives valuable insight into publishers
Marketing WeekMike Ironside, chief executive of the National Readership Survey, explains what the organisation’s latest research means for the media industry.
Future revenues down, but UK arm resilient
Marketing WeekFuture plc has posted a profit of £2.8m for the year ending 30 September, 2009.
Pub trade launches campaign to stop closures
Marketing WeekThe beer and pub industry has launched a campaign to stop British pubs closing.
Theatre Tokens launches first TV ads
Marketing WeekTheatre Tokens, the national theatre gift voucher, is launching its first television and radio advertisements as part of a Christmas campaign to celebrate its 25th anniversary.
Borders on the brink
Marketing WeekBorders has filed a notice of intention to appoint an administrator, the clearest sign yet the book retailer is on the brink of collapse.
Google pledges support for Front Foot project
Marketing WeekGoogle has given support to the Advertising Association’s Front Foot foundation which aims to rebuild public trust in the UK ad industry.
Why aren’t more companies suppressing their emails?
Marketing WeekBy Guy Hanson, business development director, Database Group Interactive and member of the DMA Email Marketing Council. A lot of focus is placed on suppression files created for the direct mail and tele-marketing industries. But despite the fact that email marketing now forms a key component of most marketers’ strategies, the use of suppression is […]