A new survey has found that 88 per cent of UK consumers would change their attitude towards a company if mailed using incorrect contact data. In research carried out by Callcredit Information Group Marketing Solutions, poor data management by brands clearly alienates consumers at the point where the company is trying to engage them. It […]
A Dutch insurance company has uplifted online conversion rates by 15 per cent through a newly-launched digital marketing solution. FBTO has deployed Magiq Smart and Magiq Prospect across its car, home and health insurance products. Magiq was launched last week to provide a suite of pay-as-you-go, on-demand online services under chief executive Malcolm Duckett, formerly […]
A major travel group has renewed its existing e-commerce analytics and business intelligence services contract and expanded it group-wide. Thomas Cook Group is rolling Site Intelligence across key brands including Neilson Holidays, Fly Thomas Cook and Gold Medal. The deal will see Site Intelligence providing web analytics and reporting alongside performance management reporting to each […]
With the launch of Google Dashboard, the argument about online privacy and behaviourally-targeted advertising has entered a new phase. As the dominant provider of search, but with a total reliance on ads for its revenue base, deciding to give greater transparency to cookies and controls is a bold move. Dashboard may not offer anything new, […]
Regional publisher Johnston Press is to charge for content across a number of its sites from next week as rival publisher Trinity Mirror admits it would not rule out a pay wall.
Disney Worldwide has promoted Carolina Lightcap to president of Disney Channels Worldwide.
Understanding the state of the nation is imperative as marketers seek to provide for consumer needs. The launch of a basic range of groceries in supermarkets to appeal to those who are feeling the effects of the recession has led the sector to be seen as the most helpful during the economic crisis in our latest trends report (see link below).
The Newspaper Society has launched Locally Connected, claiming it’s the UK’s first integrated print and online audience currency.
Doug Edmonds, managing director of 2CV assess the figures in Wellbeing Index
Sony Ericsson has launched the next phase of its “Spark Something” space hopper campaign using Twitter to control a real time event.
Britvic Soft Drinks, the owner of Tango and Robinsons, has reported revenue increased 5.6% for the year to 27 September in its preliminary results statement.
A new BARB television audience measurement service launches on 1 January 2010 and it could produce results showing a higher level of TV viewing.
United Utilities, the water company, is launching an integrated campaign to reduce the number of house floods caused by people flushing the wrong things down the toilet and kitchen sink.
Virgin Media is launching dynamic advertising on its on-demand TV platform.
Samsung is to include social media in its long-term communications strategy following the launch of a Christmas social media promotion.