British provenance claims may help bread brands
David RattrayThe decision by Warburtons and Hovis to switch to 100% British wheat could prove to be a wise move if communicated well to consumers, say branding experts.
The decision by Warburtons and Hovis to switch to 100% British wheat could prove to be a wise move if communicated well to consumers, say branding experts.
Guardian News and Media (GNM) has created the new role of director of content sales and marketing as part of its restructuring.
Hulu, the US ad-supported video-on-demand service, is targeting the UK’s independent production community, responsible for the worldwide success of some of the UK’s biggest TV formats, in its latest attempt to gather support for its launch.
Talks between Borders and its digital agency Tangent about taking over the retailer’s online arm are thought to have collapsed because of the uncertainty over the future of the book sellers’ UK business.
Online sales were dramatically affected by the postal strikes according to monthly sales figures, dropping £53m in the last week of October.
The utilities sector is hoping to improve its standing in the public’s eye, with British Gas and e.on both launching initiatives to improve face-to-face communication with customers.
Booost Trading has developed a new organic fruit juice brand called Pip, which will be stocked in Waitrose stores from Friday.
Radio maker Pure is looking to boost sales of digital sets over Christmas with the launch of a Radio Times branded model.
TNT Post has launched a new package that enables its clients to add a scent to their direct mail.
The pop-up shop concept is the latest antidote to lookalike high streets with more previously online-only retailers predicted to use the tactic to give them a physical presence.
Two years ago the public were distrustful of the supermarkets’ power, but a new study shows retailers are now trusted more than the Government to be truthful and helpful in the recession. By Jo Roberts
Former James Bond actor Sean Connery is the face of a new advertising campaign launched by Credit Agricole SA.
Starbucks and (RED) are to take the fundraising organisation’s message about its work to tackle AIDS to cinemas in a week long campaign.
The Central Office of Information (COI) is proposing the adoption of a common approach to measuring the financial benefit of public sector marketing campaigns at a time when pressure to cut Government spending on marketing and communication is growing.
It’s probably the biggest retail story of the year, and certainly the most high profile appointment in some time.