Newspaper retail round up
Marketing WeekA roundup of this week’s retail news: M&S, Borders, Asda, Dorothy Perkins, Tesco
Month: November 2009
Victorious value
Marketing WeekValue retailing. Will consumers kick the habit or stay with value shopping once the recession recedes? Stuart Mitchell, chief executive of Live & Breathe gives his opinion.
Burger is second shock exit from Aldi
Marketing WeekArmin Burger, former MD of Aldi UK has become the second high profile senior manager to leave the discount chain suddenly.
Fahy exits Yahoo for William Hill
Marketing WeekKristof Fahy, VP of international marketing for Yahoo, is to leave to join bookmaker William Hill, six months after taking up the role.
Reckitt Benckiser consolidates media buying
Marketing WeekReckitt Benckiser has appointed Havas Media Group and Publicis Group as its two lead global media agencies to handle its £800m media planning and buying for brands such as Lemsip, Nurofen, Dettol and Vanish.
BBC Worldwide to curb acquisitions
Marketing WeekBBC Worldwide is to keep its Lonely Planet acquisition, following an 18-month review by the BBC Trust. However, it’s highly unlikely there will ever be another commercial deal of that scale and nature for the division.
Bauer Media launches Avatar campaign
Marketing WeekBauer Media has signed a six-figure deal to be a media partner for the science fiction epic Avatar.
Peperami picks crowd source winners
Marketing WeekPeperami, the Unilever owned snack brand, has chosen two ideas generated from its crowd-sourced advertising brief for its next campaign.
Travelodge complains about rival’s marketing offer
Marketing WeekTravelodge has complained to the Advertising Standards Authority about rival budget hotel chain Premier Inn’s Christmas promotional campaign.
Smoking campaign targets football fans
Marketing WeekThe Department of Health is launching a press campaign in a bid to encourage more male smokers to give up smoking.
British Gas asks customers to steer service
Marketing WeekBritish Gas is inviting customers into its businesses to assess how it can improve its service.
COI unveils ten step plan to make ads accountable
Marketing WeekThe Central Office of Information (COI) is proposing to streamline its process for assessing the return on investment of public sector campaigns at a time when the level of government spending on communications is under fire.
Democratic marketing ‘good for one-off ideas’
Marketing WeekAdvertising agencies believe crowdsourcing can be a valid way for a company to discover marketing ideas but warn there is a lot more effort involved in developing a fully integrated campaign with consistency and longevity.
William Hill picks Yahoo! boss to head brand strategy
Marketing WeekWilliam Hill has poached Yahoo! senior marketer Kristof Fahy to take the new role of brand and marketing director.
Simple skincare invests in TV ads and new products
Marketing WeekSimple extends into new categories and launches two TV campaigns.