Big stars not necessary for festive campaigns
Marketing WeekOnly a fifth of voters in MarketingWeek.co.uk’s poll asking if retail Christmas campaigns needed to feature celebrities replied in the affirmative.
Month: November 2009
IPC restructures titles around three target audience groups
Marketing WeekPublisher gears up for wider industry shift by focusing on clients’ business needs.
BBC Trust sanctions retention of Lonely Planet
Marketing WeekBBC Worldwide is to keep its Lonely Planet acquisition, following an 18-month review by the BBC Trust. However, it is highly unlikely there will ever be another commercial deal of that scale and nature for the division.
RAB gets the measure of advertising effectiveness
Marketing WeekThe Radio Advertising Bureau is doubling the availability of its advertising effectiveness service.
Reckitt divides £800m brief between Havas and Publicis
Marketing WeekFMCG giant takes integrated approach by consolidating media buying
Bauer signs six-figure for Avatar film rights
Marketing WeekBauer Media has signed a six-figure deal to be a media partner for 20th Century Fox’s science fiction epic Avatar. The overall campaign positions Avatar – which will be released on 17 December – as the biggest movie event of the year, and will run in three phases across Bauer’s multiplatform brands, including Heat, Grazia, […]
Starbucks to take (RED) partnership into cinemas
Marketing WeekStarbucks and (RED) are to take the fundraising organisation’s message about its work to tackle Aids to cinemas in a week-long campaign.
Traditional tv channel has a brighter future
Marketing WeekA clever piece of software that allows old-school broadcasters to compete with the likes of Sky has gone on trial in Italy
DM must use suppression techniques
Marketing WeekYour Direct Mail Attitudes research (MW last week) provided great reassurance that DM is still seen as a valuable tool, complimenting rather than being replaced by digital and interactive direct marketing.
Gillette is right to stand by Thierry Henry
Marketing WeekWhile the brand understands that an association with such a talent can leave you open to crisis, it also realises that rival brands will queue to associate themselves with him on the basis that you just can’t ignore Thierry Henry. We should also remember that it is this provocation and interest which makes personalities like […]
On the cutting edge
Marketing WeekYouGov surveyed 2,024 adults, of whom more than 200 use Twitter, and compared the views and characteristics of the Twitterati with those of the sample as a whole.
Ecommerce websites are letdown by poor navigation
Marketing WeekMost ecommerce websites are still taking a very hit-and-miss approach to the design and navigation of their sites – arguably the most powerful shop window they have.
How important was AG Lafley?
Marketing WeekIt already feels like Christmas in the marketing world. Festive commercials dominate our screens, festive fayre adorns the front covers of magazines and my Starbucks latte is served in a jolly red paper cup. Better still, the party season is upon us.
Democracy dawns on the modern marketer
Marketing WeekLast week’s column by Andrew Harrison would have worked beautifully in this issue. Our columnist was in combative mood as he railed against the widely repeated notion that “your brand does not belong to you but actually belongs to your customer”.
Marketers make intelligence choice
Marketing WeekCustomer insight not only allows brands to inject science into the art of marketing, a background in data offers marketers the quickest route to a board-level role.