Peer Panel
Marketing WeekAs more and more consumers go online, Marketing Week brought together a panel of five etail experts to give their views about the sector’s burning issues.
Month: November 2009
The people take over the pitch
Marketing Week‘Democratic marketing’ – skirting the agency process to put the creative brief out to consumers and independent creatives – is gaining popularity among brands such as Peperami. Are we about to see a seismic change in marketing services procurement?
Perfume chain unveils Christmas campaign
Marketing WeekThe Perfume Shop is stepping up its Christmas campaign with a series of television adverts to be aired next week.
Evian Launches New Year Campaign
Marketing WeekDanone Waters UK has overhauled its annual January marketing campaign for Evian bottled water in 2010.
Microsoft to pay for news content exclusivity on Bing
Marketing WeekMicrosoft has offered to pay newspaper groups including News Corp to remove content from Google and Yahoo in return for exclusivity on Bing, according to reports.
Shell to sell Waitrose food
Marketing WeekShell and Waitrose have announced a trial partnership that will see the supermarket’s food on sale at UK forecourts.
Warburtons to launch 100% British wheat loaf
Marketing WeekWarburtons has followed the lead of rival Hovis by announcing that it is to switch to using 100% British wheat for a new loaf to launch next year.
AOL looks to revive brand with new identity
Marketing WeekAOL has unveiled a new logo as the internet company looks to revive its fortunes in advance of its spinoff from Time Warner.
Supermarkets dominate top family brands
Marketing WeekMarks & Spencer is the UK’s top family brand according to research carried out by YouGov for advertising agency Isobel.
Spotify launches Symbian app
Marketing WeekSpotify has launched its first mobile app for the Symbian platform, allowing the music service to instantly target millions of Nokia and Sony Ericsson phones.
Borders in emergency talks to avoid collapse
Marketing WeekBook retailer Borders UK is understood to be on the brink of collapse after rescue talks to secure its future failed.
Digital Marketing Group sees profits fall
Marketing WeekDigital Marketing Group (DMG) has reported a drop in profit for the first half of its financial year.
Battle for Cadbury heats up as Nestlé enters the fray
Russell ParsonsThe battle to acquire Cadbury has intensified with Kraft understood to be ready to up its bid following reports of a rival offer from Nestlé.
Heineken appoints new group commerce director
Marketing WeekHeineken N.V has appointed Procter & Gamble marketer Alexis Nasard as group commerce director taking global responsibility for marketing and sales.
Lee Cooper appoints lead marketing agency
Marketing WeekLee Cooper, the jeans brand, has appointed branding consultancy 999 as its lead marketing agency.