Puerto Rico Tourism Company appoints Hills Balfour Synergy
Marketing WeekThe Puerto Rico Tourism Company has appointed travel and tourism public relations and marketing agency Hills Balfour Synergy to handle its sales, marketing and PR activity.
Month: December 2009
Apple plans online TV subscription model
Marketing WeekTechnology brand Apple’s plan to offer online television subscription may be boosted by the involvement of US media companies CBS and Walt Disney, according to reports.
ASA bans BA and BT Vision ads
Marketing WeekAdvertising watchdog The Advertising Standards Authority has banned a TV ad for British Airways promoting the Canton Fair in Guangzhou, China, as a trip destination, because the airline does not actually fly there.
Ford close to selling Volvo brand
Marketing WeekFord has reportedly reached an agreement with China’s Geely to sell its Volvo unit.
Bathstore to launch January sale TV campaigns
Marketing WeekBathstore, the UK’s largest bathroom specialist retailer, is launching a £1.5m January sale campaign.
Coral launches festive campaign
Marketing WeekBookmaker Coral is launching a new festive campaign to remind customers of the betting opportunities from the major sporting events over the holiday season.
888.com acquires Wink Bingo
Marketing Week888, the online gaming operator, has acquired Wink Bingo in a deal worth up to £60m ($96m).
Guardian leads for web traffic in November
Marketing WeekGuardian.co.uk retained its position as the most popular UK newspaper site with 35.8m unique users recorded through November, according the latest ABCE rankings.
BBC gives provisional backing to Project Canvas
Marketing WeekThe BBC Trust, the corporation’s governing body, has given a provisional go-ahead for Project Canvas, the IPTV joint venture between ITV, BBC, Five and BT.
Royal Navy to launch new TV recruitment ad
Marketing WeekThe Royal Navy is launching a Trainspotting-themed TV campaign to attract recruits, voiced by the Royle Family actor Ralf Little.
WWF UK launches campaign to save leopard
Marketing WeekConservation organisation WWF-UK has launched a press advertising campaign to raise awareness and funds to help protect the endangered Amur leopard.
Barnardo’s to launch short film
Marketing WeekBarnardo’s has teamed up with MySpace and YouTube to launch a short film called Teens’ Speech.
Seat promote new Ibiza extension
Marketing WeekSeat is launching a new integrated advertising campaign to promote its new Ibiza Cupra model, featuring an adult cupid.
NME Radio to launch digitally nationwide
Marketing WeekNME Radio has confirmed it is to launch nationally on DAB radio from today (22 December).
Butlins launches TV campaign
Marketing WeekButlins is launching a television campaign as part of its repositioning drive to change perceptions of the brand.