The way people bank today has changed. It is no longer just about rates, although this does still play a big part. Coupled with good offers, people like to deal with people and, as the first port of call for research, bank websites need to use features and tools to show they understand their customers and their aspirations.
This could be done by featuring something as simple as a budget planning tool, iPhone application or graphic such as the one used by Just Giving to illustrate sponsorship money pledged against a set target.
Tony Brennand, Sales director, Digital Marmalade