The Co-op says it hopes to expand and diversify communications with members through its online podcast and online content.
Terry Hudghton, head of brand at the Co-operative, says: “It is imperative that we communicate with all these members frequently and in a relevant and entertaining manner. We are now investigating ways in which we can make it available to many more people on a regular basis.”
The retailer’s in-house magazine was published by River Publishing, a specialist in customer magazines.
Meanwhile, the Co-op has appointed River to publish its travel magazine, Sailaway, which was previously published in-house.
The magazine focuses on cruise holidays and will be sent to customers who have booked a cruise holiday with the Co-operative Travel, three times a year.
The first edition of the new look magazine will be available in January 2010.
The title will sit alongside the Co-operative traveller magazine, also published by River.