The daughter of Pearl Lowe and Gavin Rossdale, front man of rock band Bush, will front the high street chain’s edc by Esprit range which the retailer says is inspired by film, art and popular culture.
Esprit’s casual collection will be fronted by Julia Restoin-Roitfeld, the daughter of French Vogue editor Carine Roitfeld.
The edc by Esprit campaign follows the theme “Travelling Together” and aims to “capture the excitement of exploration and new experiences”.
Lowe stars alongside boyfriend Will Cameron, who is to front the retailer’s men’s range.
The casual collection campaign depicts Restoin-Roitfeld alongside a group of models marching through the Californian desert and aims to play on the Californian heritage of the fashion brand.
The Esprit group operates more than 800 outlets in more than 40 countries.