Comprising a home page takeover, the What’s the nation drinking? project will be targeting adult, 25 to 44-year-old drinkers, in particular those who may be unaware that their drinking puts them at risk. Users will be invited to take part in a national survey online to find out more about the nation’s drinking habits over the Christmas party season. There will also be live events to promote the activity in London, Glasgow, Leeds and Birmingham.
A revised festive version of the online Drinkaware unit calculator will allow users to calculate how many units are in their favourite tipple, compare their drinking to the rest of the nation and see how their calorie intake from alcohol fares against other festive food treats. As well as being a focal point of the home page takeover for the month, this will also be advertised on MSN and Yahoo throughout the month. All the data collected from the project will be collated and reported by Drinkaware early next year.
Chris Sorek, CEO of Drinkaware, said, “December and the festive season are a natural time for friends and families to come together and the aim of our initiative is to examine whether people know what and how much they are drinking over December in comparison to the rest of the year. Christmas is a fun time of year and it’s there to be enjoyed so we at Drinkaware intend to increase levels of awareness of units and unit guidelines to make sure that people can make the most of the season.”
This story first appeared on newmediaage.co.uk