Drinkaware launches interactive festive campaign

Drinkaware, the UK charity set up to reduce alcohol harm, launches its annual December festive campaign today in a large-scale interactive examination of the nation’s drinking habits.

Comprising a home page takeover, the What’s the nation drinking? project will be targeting adult, 25 to 44-year-old drinkers, in particular those who may be unaware that their drinking puts them at risk. Users will be invited to take part in a national survey online to find out more about the nation’s drinking habits over the Christmas party season. There will also be live events to promote the activity in London, Glasgow, Leeds and Birmingham.

A revised festive version of the online Drinkaware unit calculator will allow users to calculate how many units are in their favourite tipple, compare their drinking to the rest of the nation and see how their calorie intake from alcohol fares against other festive food treats. As well as being a focal point of the home page takeover for the month, this will also be advertised on MSN and Yahoo throughout the month. All the data collected from the project will be collated and reported by Drinkaware early next year.

Chris Sorek, CEO of Drinkaware, said, “December and the festive season are a natural time for friends and families to come together and the aim of our initiative is to examine whether people know what and how much they are drinking over December in comparison to the rest of the year. Christmas is a fun time of year and it’s there to be enjoyed so we at Drinkaware intend to increase levels of awareness of units and unit guidelines to make sure that people can make the most of the season.”

This story first appeared on newmediaage.co.uk

Latest from Marketing Week

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email customerservices@marketingweek.com

If you are looking for our Jobs site, please click here