The campaign, created by VCCP will feature the tagline “Contraception. Worth Talking About” and aims to prompt conversations about the range of contraceptive options open to teenagers and young adults.
Viewers will hear people chatting and see matching words appear in speech bubbles. Each speech bubble represents a different person and the shape and size of the bubble will give viewers a sense of the individuals having the conversations and how they are feeling.
Gillan Merron, public health minister, says: “Sex still seems to be taboo – too many of us are holding back from having the open and honest conversations that young people need to make informed decisions, including about when it’s right to have sex. The Government’s campaign is designed to change attitudes and show young people that having open conversations with their partners, friends, parents and health professionals is a must – it isn’t something to be embarrassed about. We’re striving for a culture of safer sex and better relationships.”
VCCP were appointed to handle ads for sexual health campaigns in September following a review conducted by the COI.