The Korean car manufacturer is to sponsor the last series of science-fiction series Lost and Day 8 of action thriller 24.
Both shows will feature branding on their 15-second opening and closing credits and on their five-second break bumpers. The Kia logo will also feature on all 20-second programme-specific trailers. Creative executions have been devised by Kindred.
Kia Motors marketing director Simon Hetherington says: “This association is an excellent way to raise the long-term awareness of our brand, helping to make both the Kia brand, and our key models a hit with the audience.”
The previous sponsors were 118 118 for Lost and Gocomparethemarket.com for 24.