The campaign for Sony Centres breaks on 3 December. It has been created by TBWA.
The ad will focus on the Sony products available in Sony Centres in the run up to Christmas, such as VAIO laptops, Walkmans and e-readers.
It depicts a young boy sitting in an empty room which comes alive with colour, toys and Sony products when he presses a button with the Sony “make.believe” logo.
Matt Coombe, general manager of central marketing at Sony UK says: “As the first Sony UK advert to incorporate the new “make.believe” brand direction, this ad illustrates perfectly how Sony Centres deliver a fun and compelling experience, brought to our customers through the power of our innovation and technology.”
Sony previously featured rock legend Alice Cooper in its UK trade-in campaign.
The brand revealed make.believe in September and it is the first time the brand has had a single message for all its divisions spanning electronics, games, movies, music, mobile phones and network services.