The campaign intends to educate consumers on how they can help Britain meet its carbon emission reduction targets, as politicians meet to discuss the effects of climate change in Copenhagen.
It will break on 3 December and will run across The Guardian, The Independent, The Times, Daily Telegraph, Spectator, New Statesman and New Scientist. Euro RSCG has created the ads.
There are two different ads, which carry the headline “You may not be attending Copenhagen but you can still play your part” and communicate how consumers can choose a low-carbon future.
Martin Stead, head of brand at EDF Energy, says: “Against the backdrop of the Copenhagen climate change conference, this campaign aims to highlight how EDF Energy is already leading the energy change, both in terms of decarbonising electricity generation and decarbonising our patterns of behaviour as consumers.”
“We believe Britain can play a leading role in the fight against climate change and would encourage customers and non-customers alike to join with us today and choose a low carbon tomorrow,” he adds.
Readers will be directed to edfenergy.com and encouraged to join Team Green
Britain at teamgreenbritain.org, a community working together to reduce the country’s carbon footprint by 2012.