Bureau deploys new online insight solution

A customer data services provider is introducing a new online customer insight solution to capture data in digital channels for its multi-channel analytics approach. The Database Group is using Speed-Trap’s tag-free Dynamic Collection suite to gain deep, reliable data flows from online assets.

Neil Evans, sales and marketing director at Database Group, says: “Speed-Trap provides us with a renewed understanding of a client’s online customers, which we can integrate with the data we have gathered from other channels, to provide the full picture of the customer base. This multi-channel view allows marketing departments to confidently adjust their campaigns for maximum impact across a range of channels.”

Evans adds: “Where Speed-Trap stands apart from its competitors, many of whom we have used in the past, is its ease of implementation and the breadth and depth of data collated. It seems counter-intuitive that a product that captures such a vast amount of information from the online channel should be so quick and easy to implement. However, because of its lack of reliance on tagging, Speed-Trap’s single line of code can be inserted into the web page in minutes.”

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