Glue and BBH Labs land Google Chrome brief

Google has appointed Glue and BBH Labs following a competitive pitch to jointly develop the global communications strategy and creative for a new campaign for the Google Chrome browser. 

Google Chrome
Google Chrome

Both agencies put forward a single project team that will now work with Google marketing teams in Europe and the US. The resulting campaign will go live this week with display ads, online videos and a social app for existing Chrome users to give Chrome to others for Christmas. 

Mark Cridge, chief executive of Glue London, said, “It was a refreshing and exciting challenge to work so closely as a team of agencies and with the client, which I think comes across in the work, and the sheer scale of the campaign.”

Ben Malbon, managing partner at BBH Labs, New York said, “We’ve worked with Google previously and were excited to be reunited with Obi [Felten, head of consumer marketing Google EMEA] and her team. The range and diversity of work we’ve produced together with Glue in a very short space of time is testament to the tightness of the collaboration. The online films are a particular highlight for us, innovative in both their content and in the way they have been produced.”

Felten said, “The work delivered by the campaign team in such a short time is a testament to the working models made possible by today’s technology. Asking two agencies on two continents to work together so closely to develop a campaign was an interesting experiment in cross-country, cross-agency collaboration.”

This story first appeared on

Latest from Marketing Week


Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now


Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.


From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.


Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3703 or email

If you are looking for our Jobs site, please click here