The group is made up of senior members of the advertiser body and was formed to share and exploiting new trend information in the digital sector.
Tait (pictured) replaces Rob Salmon, Molson Coors’ former head of digital marketing. Under his chairmanship the group played a crucial role in developing and launching the new online planning currency company UKOM.
Tait recently contributed to the IAB’s new guide to online behavioural advertising, in which he highlighted the importance to the Post Office of being able to tailor and target different messages for the company’s different audiences.
“Working with ISBA’s digital group at this time is going to be exciting,” Alex Tait says. “There are a lot of really significant developments happening in digital right now and marketers need to be right at the heart of those debates.”